Delhi based education portal Collegedunia.com raises almost Rs 1 crore ($162,787) from angel investors. The amount comes from Umang Kumar, CEO, Gaadi.com, Affiliate Marketing Company 3.14 Digital and other undisclosed investors. We came to know from a blog post published on Vccircle that the funds will be utilized in marketing, operations, content development and enhancing the technology.
Collegedunia.com is a very new company which was started in May, 2014. Within this short period of time, the company managed to win the hearts of millions of students and parents.
If you are a student or a parent, collegedunia is the best search engine to find an ideal college, courses and programs and fee structure of any college. Currently collegedunia provides information about 20,000 colleges across India and the number is increasing day by day. In next six months, the company is planning to add another 7000-8000 colleges to its portal.
In a press release, published on Businesswire India, Sahil Chalana, Founder of Collegedunia said,“The overall Spends on Education in the Digital Marketing space exceed 500 Crore and growing at more than 30% YoY. Although, print takes a big chunk of the 5000 Education Advertising Market, its moving much faster towards Digital.” Chalana added,”it plans to become the Zomato of the education industry”.
The company now gets 1 lakh plus visitors per month, out of them, 40% are direct traffic. As the company will invest more in marketing, we can say, it’ll help the startup to increase their traffic in upcoming months. If everything goes well, they will get one million visitors per month by April 2015.
Collegedunia makes money from combination of lead generation (CPL) and listing. When students apply through the website, Collegedunia receive a Cost Per Lead (CPL) from the college authorities. They also add banner ads of colleges and institutions to earn revenue.
The startup already counts Sikkim Manipal University, Educomp, NIIT Ltd, LPU, Hughes Education, IMT Ghaziabad, Symbiosis University as its client. The whole Collegedunia team is working very hard to increase its popularty among users. The team also planning to add new features like college reviews, personalized notifications, coaching institutes listing and many more. Thanks for reading. Don’t forget to share
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